Bing and Microsoft's other websites fielded 2.75 billion search requests in the U.S. during December, catapulting in front of Yahoo Inc. for the first time in the jockeying for runner up to Google Inc., according to statistics released Wednesday by comScore Inc.
Analysts have expected Microsoft and Yahoo to flip-flop their positions in Internet search since they announced a partnership in July 2009. The 10-year agreement has enabled Yahoo to save money by relying on Microsoft to provide the bulk of its search technology.
Microsoft wanted the deal so it would have billions more search requests to analyze each year, giving it a better chance to learn about people's tendencies and preferences.
Pursuing Google has come at a huge cost for Microsoft, which still makes most of its money from the Windows operating software and other software it sells for personal computers. Microsoft's online division, which is anchored by Bing, has suffered operating losses of about $7 billion since June 2008.
Even though it leans heavily on Microsoft's technology, Yahoo hasn't totally abandoned search. It still offers some unique features within its results in hopes of persuading more people to search on its website instead of going directly to Bing. The main reason: Yahoo still gets 88 percent of the ad revenue from searches conducted on its website and receives nothing from queries entered on Bing
